Creative Minds

Helpful business books for sole traders
Cover of Owning It by Sharon Givoni on a grey background

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Marketing resources for creative professionals

Self-Promotion Without Social Media

33 ideas for self-promotion activities that help you to get seen, feel connected, and grow your business — with workbook-style prompts to get you acting on those ideas right away. 

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DIY SEO: Optimise your website to get more clients, customers, and sales

Harnessing 20 years experience in website design and small business marketing, Tess McCabe has devised a guided checklist for self-employed service providers and small online store owners to help improve their website’s search engine optimisation (SEO) and find more customers & clients.

Start optimising

Soul Traders Podcast

Tess McCabe has joined the Soul Traders podcast for a special season about marketing your small business without social media.

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Books & resources for creative business owners
Bundle: Self-Promotion Saver
Bundle: Self-Promotion Saver

Ready to quit social media but nervous about how else to market your business? Get confident and strategic about your self-promotion plans with these helpful guides.

Bundle: Design + Marketing resources
Bundle: Design + Marketing resources

A stack of resources ideal for sole business owners who want to educate themselves about DIY marketing and design.

Bundle: SEO + Pinterest Guides
Bundle: SEO + Pinterest Guides

Start driving more customers and clients to your business through easy-to-follow website optimisation strategies for search engines like Google and Pinterest.

Not sure where to begin? Try these freebies…

Books & resources for creative business owners
Find Your SEO Keywords — Worksheet
Find Your SEO Keywords — Worksheet

A printable worksheet to help you find SEO-friendly descriptive phrases and keywords that relate to your business, so that you can begin to optimise your website for search engines.

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Find Your Brand's Tone of Voice – Worksheet
Find Your Brand's Tone of Voice – Worksheet

Establish the tone of voice for your independent art & design business and make the marketing and promotion of your work that much easier.

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Style Guide Cheat Sheet – Printable PDF
Style Guide Cheat Sheet – Printable PDF

A printable worksheet to help you to keep your visual identity and branding elements consistent across all your marketing channels and collateral.

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Identify Your Ideal Customers – Worksheet
Identify Your Ideal Customers – Worksheet

When you’re marketing to everybody, you’re marketing to nobody. This worksheet will help you identify your target customer and make the marketing and promotion of your work that much easier.

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4 Composition Tips For Flatlay Photography – eBook
4 Composition Tips For Flatlay Photography – eBook

How to create beautiful flatlay photography for your independent art and design business to elevate your products and make social media marketing and promotion easier. Written by photographer and stylist Rachel Kimberley.

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A Pattern To Every Day: Printable colouring book
A Pattern To Every Day: Printable colouring book

A free, printable colouring book featuring original geometric patterns for each day of the week.

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