Self-Promotion Without Social Media – Book

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Written By Tess McCabe

By Tess McCabe

What does self-promotion look like without social media? This guide reveals how creatives and solo business owners from all industries can increase their visibility, attract clients and market their work, without the daily grind of active social media promotion.

PAPERBACK

A$49.00
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ebook (epub)

A$29.00
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About the book

Self-Promotion Without Social Media is a unique publication that combines tried and tested ideas, tips for success, workbook-style prompts and checklists, stories and lessons learned through the author’s own business journey, plus interviews with small business owners about their self-promotion experiments. This helpful guide will leave you feeling energised about all of the self-promotion activities available, with a roadmap to turn those ideas into reality.

Key features

Look inside Self-Promotion Without Social Media by Tess McCabe

Who is it for?

This guide is for people who:

  • DIY their social media promotion/self-promotion

  • feel overwhelmed by the constant need to be ‘on’ social media for the sake of their business success

  • believe that the time and resources they are putting into self-promotion on social media isn’t generating results

  • don’t want to be active on Facebook, Instagram, or Twitter at all! There are many other avenues for self-promotion outside of the big social media players; and/or

  • want to start a new business and approach marketing in a strategic way.

Artists, designers, writers, consultants, illustrators, coaches, retailers, musicians, educators, filmmakers, architects, stylists, editors, craftspeople, directors, online business managers, entrepreneurs, sole traders and solo business owners will find Self-Promotion Without Social Media: 33 Ways to Get Seen, Feel Connected, and Grow Your Business especially helpful.

Reviews

Reviews

“This book could not have come at a better time. It helped crystallise a radical yet aligned approach for me, as I launch a new venture and choose to ‘do business’ differently this time. [Self-Promotion Without Social Media] cuts to the heart of the matter: less noisy online chatter, in favour of deeper, more meaningful connections in a myriad creative ways.

Tess liberates impassioned solopreneurs and business owners, who may feel exhausted from the incessant static noise of social media and the cumbersome maintenance tasks it can demand. She returns us to what matters most — connecting ourselves, and our business, with others in an authentic, purposeful way.

This mighty nugget of a book is packed with bright ideas. Tess has methodically organised a practical series of actions and processes, including quick tips and checklists. The book is certainly not ‘anti-social-media’ but it encourages readers to think about additional avenues and lateral ways to be ‘present’ in your business without a dependence on, or addiction to, social media.”

Lisa Johnson, The Elements Kit

“Ummm…you had me clicking ‘buy now’ at the title! This book aligns with what many of us are thinking RN. This book focuses on building genuine connections and is full of useful tips that give you agency, not algorithm hacks! Suitable for both service and product-based businesses.”

Bo Wong, Photographer & Mentor

“Thank you Tess. You have given me practical things I can do immediately or work towards that feel aligned with my work and offerings. It has helped me focus on what I value which is fostering meaningful and authentic connections, and being more creative in 'thinking outside the box.' I feel energised and excited! Social media isn't everything. Highly recommend.”

Lauren Beatty, Tend Psychology

“I’ve [only] had a quick skim through and I know already it’s going to be such a useful and accessible book. I’m really looking forward to getting in to it.”

Julie Paterson, artist & textile designer

“One of the most practical, creative and intuitive books on marketing I’ve read.”

Anna Featherstone, author & writer

“Love the checklists and practical tips. Feels really implementable compared to other business books.”

Claire Deane, marketer and content creator, Deane & Co

“As soon as I started reading it I was DEEPLY excited. A lot of the chapters were things I know to do, but it was like reading a step by step guide that hand-holds you through the process, which is useful for me. The format was good. The content is chock-full, but NOT in blocks of text. Blocks of text are overwhelming when I'm learning something new. The casual language was like having someone in the office with you explaining things. I also LOVED the idea of having it as a workbook.”

Caz Butler, Naturopath

“Great initiatives in it!! I love the quick wins [and] I also love the case studies with real people. I am the perfect client for these activities in that I struggle with Instagram and need to do so much more to communicate outside of this. It's wonderful and it will be highly relished by many many people in business.”

Bec Smith, Artist

Paperback

ISBN 978-0-9946273-9-1
132 pages
Paperback
178mm W x 233mm H

A$49.00
Quantity:
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eBook

ISBN 978-0-6458449-0-0
ePub (reflowable) for Kindle/iPad/Kobo and more

A$29.00
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Meet the author

Tess McCabe has two decades of experience in graphic design, digital design, marketing and communications across a variety of sectors. She is passionate about empowering small business owners and creative professionals of all types with information and tools for business success. She is the author of Graphic Design Speak: Tips, Advice and Jargon Defined for Non-Graphic Designers, DIY SEO, and the Conversations with Creative Women series, and is the founder of Creative Minds.

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Tess McCabe https://www.tessmccabe.com.au
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